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Top Ten Moments: Behind the Scenes at the 2015 Sweets and Snacks Expo

Recently Team Snappers was at the National Confectioners Association Sweets & Snacks Expo in Chicago. This is a huge event where companies launch new flavors, buyers seek out items to carry in their stores, educational sessions inform, and the sugar buzz is palpable. A magical mix of sugar, snacks, and adrenaline fuel a crowd of nearly 15,000 over the course of three days.

The Snappers booth was a labor of love, comprised of elements echoing our history, blended with the personality and fun that is Snappers. A mix of sales meetings, networking, and walking the show, combine to give you our ten favorite moments.

Top Ten Moments at SSE15

sse15_boothsetup10. Booth #57

Did we remember everything? Setting up for a show of this scale requires weeks of planning, lots of teamwork, a refrigerated pallet, a dry pallet, and a huge crate. The checklist was more than seven pages long, so when the crew completed the unpacking and set up of all these items, we were more than thrilled with the results. Time to celebrate!

sse15_jbvader9. Jelly Belly Darth Vader

The Jelly Belly booth boasted costumed characters, walls of displays, and new products to sample. It also featured a portrait of Darth Vader made entirely of jellybeans. To see more of their candy-work, visit the Jelly Belly Art Galllery.

sse15_oohlala8. Snappers Say What

Flirty, friendly, feisty, foolish – which Snappers fit your mood? We debuted our new bags that make a statement. Each flavor has its own personality and are great for any occasion.

sse15_lincolntwinkie7. Lincoln and a Twinkie

Where else can you take a picture of Abraham Lincoln and a Twinkie? Only at the Sweets & Snacks Expo. We didn’t even ask why- we just savored the moment.

sse15_project76. Project 7

Our neighbor at the show was Project 7 gum. They had a great team and their new Grapefruit Melon flavor won a Most Innovative New Product Award in their category. Check them out at

sse15_dinner5. Dinner at Greek Islands

The family behind Snappers is Greek and now the entire staff is too, after enjoying a fantastic dinner at Greek Islands. The team shared an amazing family-style meal of classic dishes. We highly recommend it next time you’re in Chicago!

sse15_tombarbell4. Kid in a Candy Show

Going to the Sweets & Snacks Expo is a little like a Willy Wonka factory tour mixed with an amusement park. You may be extremely busy and on your feet all day, but there is still time to stop and take fun pictures with props, costumed characters, and childhood favorites.

sse15_holiday3. Holiday Flavors

Have we mentioned that we launched new holiday flavors? Although they won’t hit shelves until later this fall, here’s a sneak peek at our new holiday flavors in special, giftable holiday packaging: Milk Chocolate Cinnamon Caramel, Dark Chocolate Caramel Fudge, and Dark Chocolate Peppermint.

sse15_samples2. Candy Fans

We are huge fans of the candy and snack industry. We visited with friends and colleagues, enjoyed childhood favorites, and made lots of new friends. We will be hunting the aisles for many new products we sampled!


sse_pbaward1. Most Innovative New Product – Peanut Butter Snappers

We are so proud and honored that our newest flavor received the Most Innovative New Product Award. Peanut Butter Snappers combines pretzels, smooth peanut butter, and milk chocolate- making it the perfect savory, sweet snack!